{"product_id":"hey-adam-project-proposal-copy","title":"Visual Direction Template","description":"\u003ch2 data-end=\"272\" data-start=\"250\"\u003eVISUAL DIRECTION TEMPLATE\u003c\/h2\u003e\n\u003cp\u003e£15\u003c\/p\u003e\n\u003cp data-end=\"315\" data-start=\"274\"\u003eAdobe Illustrator or Adobe InDesign\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"317\"\u003eSet visual direction before design begins.\u003c\/p\u003e\n\u003cp data-end=\"568\" data-start=\"361\"\u003eThis mood board template is designed to define tone, references, and intent at the very start of a project. It helps align clients early and prevents work drifting into vague opinions or subjective feedback.\u003c\/p\u003e\n\u003cp data-end=\"653\" data-start=\"570\"\u003eUse it to establish a clear visual foundation before any design decisions are made.\u003c\/p\u003e\n\u003cp data-end=\"670\" data-start=\"655\"\u003eWHY THIS EXISTS\u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"672\"\u003e• Defines visual direction early\u003cbr data-end=\"707\" data-start=\"704\"\u003e• Aligns clients quickly\u003cbr data-end=\"734\" data-start=\"731\"\u003e• Reduces subjective feedback\u003cbr data-end=\"766\" data-start=\"763\"\u003e• Keeps projects focused\u003c\/p\u003e\n\u003cp data-end=\"809\" data-start=\"794\"\u003eWHAT’S INCLUDED\u003c\/p\u003e\n\u003cp data-end=\"891\" data-start=\"811\"\u003e• Editable Adobe Illustrator or InDesign file\u003cbr data-end=\"859\" data-start=\"856\"\u003e• Structured mood board layout\u003c\/p\u003e\n\u003cp data-end=\"910\" data-start=\"893\"\u003eTEMPLATE SECTIONS\u003c\/p\u003e\n\u003cp data-end=\"974\" data-start=\"912\"\u003e• Visual references\u003cbr data-end=\"934\" data-start=\"931\"\u003e• Colour direction\u003cbr data-end=\"955\" data-start=\"952\"\u003e• Tone and intent\u003c\/p\u003e\n\u003cp data-end=\"992\" data-start=\"976\"\u003eWHAT YOU’LL NEED\u003c\/p\u003e\n\u003cp data-end=\"1029\" data-start=\"994\"\u003eAdobe Illustrator or Adobe InDesign\u003c\/p\u003e\n\u003cp data-end=\"1040\" data-start=\"1031\"\u003eIMPORTANT\u003c\/p\u003e\n\u003cp data-end=\"1110\" data-start=\"1042\"\u003eThis is a digital product.\u003cbr data-end=\"1071\" data-start=\"1068\"\u003eAll sales are final and non-refundable.\u003c\/p\u003e","brand":"Hey Adam Design","offers":[{"title":"Adobe Illustrator","offer_id":52083170869595,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Adobe InDesign","offer_id":52083170902363,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/1506\/1595\/files\/Screenshot2026-03-02at08.04.49_bfa76ef2-d5c6-4aa9-9b8e-d01f20e48bbb.png?v=1772438861","url":"https:\/\/heyadamdesign.store\/products\/hey-adam-project-proposal-copy","provider":"Hey Adam Design","version":"1.0","type":"link"}