{"product_id":"hey-adam-project-visual-direction-copy","title":"Pro Strategy \u0026 Direction Template","description":"\u003ch2 data-end=\"2105\" data-start=\"2073\"\u003ePRO STRATEGY \u0026amp; DIRECTION TEMPLATE\u003c\/h2\u003e\n\u003cp\u003e£30\u003c\/p\u003e\n\u003cp data-end=\"2148\" data-start=\"2107\"\u003eAdobe Illustrator or Adobe InDesign\u003c\/p\u003e\n\u003cp data-end=\"2189\" data-start=\"2150\"\u003eDefine the thinking before the visuals.\u003c\/p\u003e\n\u003cp data-end=\"2399\" data-start=\"2191\"\u003eThis strategy and direction template helps establish brand positioning, personality, and intent before design work begins. It gives creative decisions context and prevents feedback becoming purely subjective.\u003c\/p\u003e\n\u003cp data-end=\"2452\" data-start=\"2401\"\u003eUse it to lead projects with clarity and rationale.\u003c\/p\u003e\n\u003cp data-end=\"2469\" data-start=\"2454\"\u003eWHY THIS EXISTS\u003c\/p\u003e\n\u003cp data-end=\"2593\" data-start=\"2471\"\u003e• Anchors design decisions\u003cbr data-end=\"2500\" data-start=\"2497\"\u003e• Clarifies brand intent\u003cbr data-end=\"2527\" data-start=\"2524\"\u003e• Reduces subjective feedback\u003cbr data-end=\"2559\" data-start=\"2556\"\u003e• Strengthens creative authority\u003c\/p\u003e\n\u003cp data-end=\"2610\" data-start=\"2595\"\u003eWHAT’S INCLUDED\u003c\/p\u003e\n\u003cp data-end=\"2693\" data-start=\"2612\"\u003e• 30 page editable Adobe Illustrator or InDesign file\u003cbr data-end=\"2660\" data-start=\"2657\"\u003e• Structured strategy framework\u003c\/p\u003e\n\u003cp data-end=\"2712\" data-start=\"2695\"\u003eTEMPLATE SECTIONS\u003c\/p\u003e\n\u003cp data-end=\"2787\" data-start=\"2714\"\u003e• Brand overview\u003cbr data-end=\"2733\" data-start=\"2730\"\u003e• Positioning\u003cbr data-end=\"2749\" data-start=\"2746\"\u003e• Personality\u003cbr data-end=\"2765\" data-start=\"2762\"\u003e• Tone and direction\u003c\/p\u003e\n\u003cp data-end=\"2805\" data-start=\"2789\"\u003eWHAT YOU’LL NEED\u003c\/p\u003e\n\u003cp data-end=\"2842\" data-start=\"2807\"\u003eAdobe Illustrator or Adobe InDesign\u003c\/p\u003e\n\u003cp data-end=\"2853\" data-start=\"2844\"\u003eIMPORTANT\u003c\/p\u003e\n\u003cp data-end=\"2923\" data-start=\"2855\"\u003eThis is a digital product.\u003cbr data-end=\"2884\" data-start=\"2881\"\u003eAll sales are final and non-refundable.\u003c\/p\u003e","brand":"Hey Adam Design","offers":[{"title":"Adobe Illustrator","offer_id":52087723327835,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Adobe InDesign","offer_id":52087723360603,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/1506\/1595\/files\/Screenshot2026-03-02at08.12.29.png?v=1772439374","url":"https:\/\/heyadamdesign.store\/products\/hey-adam-project-visual-direction-copy","provider":"Hey Adam Design","version":"1.0","type":"link"}